Thursday, 4 June 2015

Day 294: #HoldACokeWithYourBoobsChallenge is now a thing

The Internet did it again.The  #HoldACokeWithYourBoobsChallenge is going viral. Woman taking selfies holding a can or bottle of coke with nothing but their boobs is apparently a bid to raise awareness of breast cancer. The irony here is quite thick, because those who had breast cancer and mastectomies will never be able to hold anything up.

 Showing your Boobs and how much of it you have and your ability to hold up a can of coke is more like a slap in the face to those who had a mastectomy. Not to mention that coke itself is not a very healthy drink…

The reason this is getting so much attention is simple, very few men would not want to see a woman showing off her breasts. It’s the height of narcissism to post half-naked selfies for their own sake but it’s also pretty duplicitous to claim you’re doing it for a valiant reason.

Even the Breast cancer foundation had this in response: 

“Breast Cancer Research Foundation does not support this campaign and we do not plan on accepting any donations from this campaign. Breast cancer is a serious global health issue that impacts millions of women and men around the world and we believe that breast cancer should not be trivialized.”

There is no problem with raising awareness for a cause or to help a cause, but the Boob challenge is not the way. Rather do something that will actually help. Many woman do not know how to check for lumps that could be a sign that’s its cancer. Instead of putting a coke between your breasts a better option would be to do an educational video on how to check for lumps or something like that. Unfortunately even that will become more about the sexual part ( BOOBS) than the actual educational part, but still would be better than what is currently going on.

To sum up – if you are going to do something for a cause make sure it will actually benefit and help the cause. The #HoldACokeWithYourBoobsChallenge is not helping anything, only narcissism…

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